{"id":20684,"date":"2025-11-12T17:42:09","date_gmt":"2025-11-12T16:42:09","guid":{"rendered":"https:\/\/www.sohorse.eu\/?p=20684"},"modified":"2026-01-02T11:02:17","modified_gmt":"2026-01-02T10:02:17","slug":"louez-sautez-gagnez-le-business-malin-de-karel-cox","status":"publish","type":"post","link":"https:\/\/www.sohorse.eu\/en\/reportages\/2025\/11\/12\/louez-sautez-gagnez-le-business-malin-de-karel-cox\/","title":{"rendered":"Louez, sautez, gagnez : le business malin de Karel Cox"},"content":{"rendered":"
Karel Cox a toujours eu le nez pour flairer les bons chevaux. Et visiblement, aussi pour les bonnes id\u00e9es. Depuis deux ans et demi, le cavalier belge s\u2019est lanc\u00e9 dans un business aussi logique que visionnaire : la location de chevaux de sport haut de gamme. Oui, vous avez bien lu. Louer un cheval de concours comme on louerait une voiture de course. Et le succ\u00e8s est d\u00e9j\u00e0 au rendez-vous.<\/p>\n\n\n\n
\n
\u00ab Il y a dix ans, je pr\u00eatais d\u00e9j\u00e0 quelques chevaux pour des concours comme Paris ou Monaco, mais ce n\u2019\u00e9tait pas commercial<\/em> \u00bb, raconte-t-il, pos\u00e9. \u00ab Aujourd\u2019hui, c\u2019est une vraie entreprise. On propose des chevaux \u00e0 la location pour des cavaliers du monde entier.<\/em> \u00bb<\/p>\n<\/blockquote>\n\n\n\n
Du Global Tour \u00e0 Doha, les chevaux \u201cjet-set\u201d<\/h3>\n\n\n\n
<\/p>\n\n\n\n
Le concept est simple : permettre \u00e0 des cavaliers de tous horizons (Am\u00e9rique, Br\u00e9sil, Mexique, Afrique du Sud, Europe) de venir concourir sans avoir \u00e0 transporter leur propre monture. \u00ab En \u00e9t\u00e9, nos chevaux sont bas\u00e9s <\/em>\u00e0 Opglabbeek, \u00e0 Sentower \u00bb, d\u00e9taille Karel. \u00ab ils tournent sur les circuits du Global Champions Tour : Londres, Monaco, Valkenswaard et sur les concours en Belgique \u00e9galement. En hiver, ils sont au Sunshine Tour ou \u00e0 Oliva. <\/em>\u00bb<\/p>\n\n\n\n
<\/p>\n\n\n\n
Sur place, Fabienne Daigneux fait office de manager et de relais pour les chevaux install\u00e9s \u00e0 Oliva. Elle supervise le personnel et les soins sur place, leur pr\u00e9paration et accompagne les cavaliers qui viennent les d\u00e9couvrir avant de concourir. Chaque site dispose ainsi d\u2019une \u00e9quipe d\u00e9di\u00e9e, assurant logistique, soins et encadrement. Le cavalier arrive, s\u2019\u00e9chauffe une ou deux journ\u00e9es avant le concours, monte progressivement en hauteur, et profite d\u2019un cheval d\u00e9j\u00e0 pr\u00eat \u00e0 performer.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Tout est g\u00e9r\u00e9 : la logistique, les soins, la pr\u00e9paration. Le cavalier n\u2019a qu\u2019\u00e0 venir avec son mat\u00e9riel personnel, casque, bottes et pantalon et mat\u00e9riel de s\u00e9curit\u00e9, le reste est organis\u00e9.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Des conditions de pros pour cavaliers exigeants<\/h3>\n\n\n\n
<\/p>\n\n\n\n
Aujourd\u2019hui, 35 chevaux sont disponibles \u00e0 la location courte dur\u00e9e, et une centaine d\u2019autres patientent dans les \u00e9curies de Cox. Les chevaux propos\u00e9s sont tous exp\u00e9riment\u00e9s et fiables : \u00ab Ils sautent jusqu\u2019\u00e0 1m30 sur les locations courtes. Au-del\u00e0 de cette hauteur, les risques sont trop grands. Pour les hauteurs sup\u00e9rieures, jusqu\u2019\u00e0 1m45, on souhaite alors privil\u00e9gier un contrat long, minimum six mois.<\/em> \u00bb<\/p>\n\n\n\n
Il n’est pas question ici d’orienter le client vers l’achat du cheval apr\u00e8s location. \u00ab\u00a0Ce sont vraiment deux business diff\u00e9rents;\u00a0\u00bb pr\u00e9cise Karel Cox.<\/p>\n\n\n\n
La philosophie est claire : s\u00e9curit\u00e9, confort et performance. Et les chiffres parlent : \u00ab On a 100 % de clients qui reviennent<\/em> \u00bb, glisse Karel, sourire tranquille.<\/p>\n\n\n\n
Avant chaque location, le client envoie une vid\u00e9o de ses parcours. Cela permet \u00e0 l\u2019\u00e9quipe de choisir le cheval id\u00e9al : petit, grand, plus ou moins r\u00e9actif. \u00ab Chaque cavalier est diff\u00e9rent. Certains veulent s\u2019amuser, d\u2019autres visent la comp\u00e9tition. On a m\u00eame des enfants qui sautent 90 cm. <\/em>\u00bb<\/p>\n\n\n\n
\u201c90 % des cavaliers font de meilleurs r\u00e9sultats qu\u2019avec leur propre cheval\u201d<\/h3>\n\n\n\n
<\/p>\n\n\n\n
C\u2019est l\u2019une des statistiques qui surprend le plus Karel lui-m\u00eame : \u00ab J\u2019ai remarqu\u00e9 que 90 % des cavaliers font de meilleurs r\u00e9sultats avec nos chevaux qu\u2019avec les leurs.<\/em> \u00bb Pourquoi ? Parce que les chevaux sont g\u00e9r\u00e9s comme des athl\u00e8tes de haut niveau : \u00ab On les travaille, on les surveille, on les fait suivre par une \u00e9quipe de pros. Les amateurs, eux, montent pour le plaisir, et la gestion est diff\u00e9rente. <\/em>\u00bb R\u00e9sultat : des chevaux frais, \u00e9quilibr\u00e9s, r\u00e9guliers\u2026 et des cavaliers qui se red\u00e9couvrent.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Louer plut\u00f4t que poss\u00e9der : le saut d\u2019obstacles \u00e0 la carte<\/h3>\n\n\n\n
Et c\u00f4t\u00e9 prix ? Une location courte pour un concours tourne autour de 2 500 \u20ac, \u00ab Imaginez un cavalier qui devrait venir de Norv\u00e8ge ou d’ailleurs pour sauter en Espagne. La location du cheval est le plus souvent moins cher que le simple transport d’un cheval.<\/em>\u00bb, pr\u00e9cise Karel. Pour les longues dur\u00e9es, les tarifs varient selon le niveau du cheval et le programme du cavalier. Mais le principe reste le m\u00eame : simplicit\u00e9 et flexibilit\u00e9.<\/p>\n\n\n\n
\u00ab C\u2019est une alternative id\u00e9ale pour les cavaliers qui veulent se former, pour les juniors ou les enfants qui ont besoin de monter de bons chevaux sans forc\u00e9ment en acheter<\/em> \u00bb, explique-t-il. Pas de transport, pas de location de box, pas de frais cach\u00e9s : \u00ab Les gens gagnent en exp\u00e9rience, sans la lourdeur logistique. <\/em>\u00bb<\/p>\n\n\n\n(\u00a9 KC Leasing\/1ClicPhoto)<\/figcaption><\/figure>\n\n\n\n
\u201cJe suis peut-\u00eatre un peu fou, mais \u00e7a marche\u201d<\/h3>\n\n\n\n
Pour l\u2019instant, Karel Cox est le seul \u00e0 proposer ce service \u00e0 cette \u00e9chelle. \u00ab Peut-\u00eatre que j\u2019\u00e9tais un peu fou de me lancer, mais les retours sont incroyablement positifs.<\/em> \u00bb Et il ne compte pas s\u2019arr\u00eater l\u00e0 : \u00ab C\u2019est un gros investissement, mais \u00e7a vaut le coup. On voit que le mod\u00e8le pla\u00eet, que \u00e7a attire des sponsors et des investisseurs. <\/em>\u00bb<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Loin de menacer le commerce classique du cheval, Karel voit plut\u00f4t son projet comme une passerelle entre les cavaliers et le haut niveau, une mani\u00e8re de d\u00e9mocratiser les grands concours tout en valorisant le bien-\u00eatre animal et la qualit\u00e9. \u00ab Je voulais proposer de vrais chevaux de sport, pas des chevaux de location moyenne gamme. D\u00e8s le d\u00e9part, j\u2019ai voulu du top. <\/em>\u00bb<\/p>\n\n\n\n
Un pari qui semble r\u00e9ussi \u00e0 tout point de vue.<\/p>","protected":false},"excerpt":{"rendered":"
Karel Cox a toujours eu le nez pour flairer les bons chevaux. Et visiblement, aussi pour les bonnes id\u00e9es. Depuis deux ans et demi, le cavalier belge s\u2019est lanc\u00e9 dans un business aussi logique que visionnaire : la location de chevaux de sport haut de gamme. Oui, vous avez bien lu. Louer un cheval de concours […]<\/p>\n","protected":false},"author":2,"featured_media":20686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,10],"tags":[772,773],"class_list":["post-20684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-reportages","tag-karel-cox","tag-leasing"],"acf":[],"yoast_head":"\n
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