{"id":20684,"date":"2025-11-12T17:42:09","date_gmt":"2025-11-12T16:42:09","guid":{"rendered":"https:\/\/www.sohorse.eu\/?p=20684"},"modified":"2026-10-09T10:42:50","modified_gmt":"2026-10-09T08:42:50","slug":"louez-sautez-gagnez-le-business-malin-de-karel-cox","status":"publish","type":"post","link":"https:\/\/www.sohorse.eu\/en\/reportages\/2025\/11\/12\/louez-sautez-gagnez-le-business-malin-de-karel-cox\/","title":{"rendered":"Lease, Jump, Win: Karel Cox\u2019s Smart Business"},"content":{"rendered":"
Karel Cox has always had a nose for spotting good horses. And, apparently, for good ideas too. Over the past two and a half years, the Belgian rider has launched a business that is as logical as it is visionary: leasing high-end sport horses. Yes, you read that right. Leasing a show horse the way you would lease a racing car. And success has already followed.<\/p>\n\n\n\n
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\u00ab Ten years ago, I was already lending a few horses for shows like Paris or Monaco, but it wasn\u2019t commercial.<\/em> \u201d he says calmly. \u201c Today, it\u2019s a real business. We offer horses for lease to riders all over the world.<\/em> \u00bb<\/p>\n<\/blockquote>\n\n\n\n
From the Global Tour to Doha, the \u201cjet-set\u201d horses<\/h3>\n\n\n\n
<\/p>\n\n\n\n
The concept is simple: to allow riders from all horizons, America, Brazil, Mexico, South Africa, Europe, to come and compete without having to transport their own horse. \u00ab In summer, our horses are based <\/em>in Opglabbeek, at Sentower,\u201d Karel explains. \u201c they compete on the Global Champions Tour circuits, London, Monaco, Valkenswaard, as well as at shows in Belgium. In winter, they are at the Sunshine Tour or in Oliva. <\/em>\u00bb<\/p>\n\n\n\n
<\/p>\n\n\n\n
On site, Fabienne Daigneux acts as the manager and point of contact for the horses based in Oliva. She supervises the staff and the care on site, their preparation, and accompanies the riders who come to try them before competing. Each site therefore has a dedicated team, handling logistics, care and support. The rider arrives, warms up for one or two days before the show, gradually steps up in height, and benefits from a horse already ready to perform.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Everything is taken care of: logistics, care and preparation. The rider only needs to bring their personal equipment, helmet, boots, breeches and safety gear, and the rest is organised.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Professional conditions for demanding riders<\/h3>\n\n\n\n
<\/p>\n\n\n\n
Today, 35 horses are available for short-term lease, while around a hundred others are waiting in Cox\u2019s stables. The horses on offer are all experienced and reliable: \u201c hey jump up to 1.30m on short-term leases. Beyond that height, the risks are too great. For higher levels, up to 1.45m, we prefer to work with a longer contract, with a minimum of six months.<\/em> \u00bb<\/p>\n\n\n\n
This is not about steering the client towards buying the horse after leasing it. \u201cThey really are two different businesses,\u201d Karel Cox explains.<\/p>\n\n\n\n
The philosophy is clear: safety, comfort and performance. And the numbers speak for themselves: \u201c We have a 100% return rate among clients.<\/em> \u201d Karel adds, with a quiet smile.<\/p>\n\n\n\n
Before each lease, the client sends a video of their rounds. This allows the team to choose the ideal horse, small, big, more or less reactive. \u201c Every rider is different. Some just want to have fun, others are aiming for competition. We even have children jumping 90cm. <\/em>\u00bb<\/p>\n\n\n\n
\u201c90% of riders achieve better results than with their own horse.\u201d<\/h3>\n\n\n\n
<\/p>\n\n\n\n
It is one of the statistics that surprises Karel himself the most: \u201c I\u2019ve noticed that 90% of riders get better results with our horses than with their own.<\/em> \u00bb Why? Because the horses are managed like top-level athletes: \u201c We work them, we monitor them, and we have them followed by a team of professionals. Amateurs ride for pleasure, and the management is different. <\/em>\u00bb The result: fresh, balanced, consistent horses, and riders rediscovering themselves.<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Lease Rather Than Own: Showjumping \u00e0 la Carte<\/h3>\n\n\n\n
Et c\u00f4t\u00e9 prix ? Une location courte pour un concours tourne autour de\u00a02 500 \u20ac, \u00ab Imagine a rider coming from Norway, or elsewhere, to jump in Spain. Leasing the horse is most often cheaper than simply transporting one.<\/em>\u201d, Karel points out. For longer-term leases, prices vary depending on the horse\u2019s level and the rider\u2019s programme. But the principle remains the same: simplicity and flexibility.<\/p>\n\n\n\n
\u00ab It\u2019s an ideal alternative for riders who want to develop, for juniors or children who need to ride good horses without necessarily buying one<\/em> \" he explains. No transport, no stable rental, no hidden costs: \u201c People gain experience, without the logistical burden. <\/em>\u00bb<\/p>\n\n\n\n(\u00a9 KC Leasing\/1ClicPhoto)<\/figcaption><\/figure>\n\n\n\n
\u201cMaybe I\u2019m a little crazy, but it works\u201d<\/h3>\n\n\n\n
For now, Karel Cox is the only one offering this service on this scale. \u201c Maybe I was a little crazy to launch into it, but the feedback has been incredibly positive.<\/em> \u00bb And he has no intention of stopping there: \u201c It\u2019s a big investment, but it\u2019s worth it. We can see that the model appeals, that it attracts sponsors and investors. <\/em>\u00bb<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
Far from threatening the traditional horse trade, Karel sees his project more as a bridge between riders and the top level, a way to democratise major shows while promoting animal welfare and quality. \u00ab I wanted to offer real sport horses, not mid-range rental horses. From the start, I wanted top quality. <\/em>\u00bb<\/p>\n\n\n\n
A gamble that seems to have paid off in every respect.<\/p>","protected":false},"excerpt":{"rendered":"
Karel Cox a toujours eu le nez pour flairer les bons chevaux. Et visiblement, aussi pour les bonnes id\u00e9es. Depuis deux ans et demi, le cavalier belge s\u2019est lanc\u00e9 dans un business aussi logique que visionnaire : la location de chevaux de sport haut de gamme. Oui, vous avez bien lu. Louer un cheval de concours […]<\/p>\n","protected":false},"author":2,"featured_media":20686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,10],"tags":[772,773],"class_list":["post-20684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-reportages","tag-karel-cox","tag-leasing"],"acf":[],"yoast_head":"\n
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![\"Karel](\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2025\/11\/Karel-Cox-Leasing-2280x1520.jpg\")
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