{"id":48470,"date":"2026-04-02T22:17:20","date_gmt":"2026-04-02T20:17:20","guid":{"rendered":"https:\/\/www.sohorse.eu\/?p=48470"},"modified":"2026-04-02T22:17:22","modified_gmt":"2026-04-02T20:17:22","slug":"premier-jumping-league","status":"publish","type":"post","link":"https:\/\/www.sohorse.eu\/en\/news\/2026\/04\/02\/premier-jumping-league\/","title":{"rendered":"PJL: the big leap or the big shock?"},"content":{"rendered":"


Miami. Sunshine, palm trees\u2026 and a bomb dropped on the global paddock. The Premier Jumping League (PJL) has officially been launched, driven by Frank McCourt and an armada of decision-makers and riders. With $300 million guaranteed, sixteen teams, and a blockbuster lineup, the new league is making no secret of its ambitions: it wants a seat at the top table\u2014even if it means pushing the Global Champions Tour and Major League Show Jumping to their limits.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Miami, the founding act<\/h3>\n\n\n\n

<\/p>\n\n\n\n

It was in Florida that everything accelerated. Frank McCourt, Neil Moffitt, Nick McCabe, and Lisa Lazarus officially unveiled the PJL, surrounded by a carefully selected group of international riders.<\/p>\n\n\n\n

Like its communication, the project is polished. It is also clear, quantified, structured\u2014and above all, dated: March 2027 for kickoff.<\/p>\n\n\n\n

Fourteen events have been announced, spread across the United States, Mexico, Italy, Spain, Germany, Great Britain, France, and the Middle East\u2014\u201cdepending on geopolitical developments,\u201d the organizers note. Translation: global ambitions, with a watchful eye on world events.<\/p>\n\n\n\n

<\/p>\n\n\n\n

$300 million to change the game<\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The number makes an impact: $300 million in prize money.<\/p>\n\n\n\n

Never seen before in the history of show jumping. And certainly not insignificant.<\/p>\n\n\n\n

The PJL aims to fix what many have been criticizing for years: an elite sport\u2026 without a solid economic model for its athletes.<\/p>\n\n\n\n

Frank McCourt sums up the philosophy: offering a viable career without sacrificing the sport\u2019s values. A message that immediately resonates within the global field.<\/p>\n\n\n\n

<\/p>\n\n\n\n

McCourt, the return of a man who never left<\/h3>\n\n\n\n

<\/p>\n\n\n\n

He\u2019s not coming out of nowhere. A former associate of Jan Tops within the Global Champions Tour, McCourt already knows the inner workings of show jumping.<\/p>\n\n\n\n

But his r\u00e9sum\u00e9 goes far beyond the paddocks:
owner of Olympique de Marseille since 2016, former owner of the Los Angeles Dodgers (sold for $2 billion after a turbulent tenure), and a major investor in sports entertainment.<\/p>\n\n\n\n

Horses? A passion that\u2019s come galloping back.<\/p>\n\n\n\n

<\/p>\n\n\n\n

A league designed as a global product<\/h3>\n\n\n\n

<\/p>\n\n\n\n

The PJL isn\u2019t just selling sport, it\u2019s selling a story.<\/p>\n\n\n\n

Partnership with Box to Box Films, free broadcasting, team formats, promised transparency: everything is calibrated to attract a new, younger, broader audience.<\/p>\n\n\n\n

Neil Moffitt, CEO (and father of rider Emily Moffitt), calls it a\u201cmajor turning point.\u201d<\/em>\u201d.
The goal: inject energy, engagement, and clarity into a sport sometimes seen as opaque.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Selection, franchises, and an anti-conflict strategy<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Sixteen teams. A brand-new selection system drawn from 250 riders. And above all, a franchise model that the PJL intends to sell to long-term investors.<\/p>\n\n\n\n

Nick McCabe, President and COO, is clear:
\u00a0\u00bb we need strong owners, not figureheads<\/em>\u00ab\u00a0<\/p>\n\n\n\n

On scheduling, the league promises to avoid direct clashes with existing giants: the Rolex Grand Slam, the Longines League of Nations, and major outdoor events.<\/p>\n\n\n\n

Whether that promise will hold up against the reality of the international calendar remains to be seen.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Riders are already on board<\/h3>\n\n\n\n

And they\u2019re not unknown names.<\/p>\n\n\n\n

Nicola Philippaerts, Abdel Sa\u00efd, Lillie Keenan, Laura Kraut, Scott Brash, Ben Maher, Harry Charles, Cian O\u2019Connor, Sophie Hinners, Nina Mallevaey\u2026 The list of riders present at the launch already looks like a CSI5* start list.<\/p>\n\n\n\n

Laura Kraut puts it bluntly:
\u00ab\u00a0 The gap between sporting performance and financial recognition has become untenable.<\/em> \u00ab\u00a0<\/p>\n\n\n\n

World number one Scott Brash goes further:
\u00a0\u00bb The PJL could finally allow riders to balance performance, income, and well-being\u2014for themselves and their horses.<\/em> \u00ab\u00a0<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The horse at the heart of it all<\/h3>\n\n\n\n

An unavoidable topic. Lisa Lazarus insists:
there is no greatness without equine welfare.<\/p>\n\n\n\n

The PJL promises strict standards on transport, rest, veterinary monitoring, and decision-making.<\/p>\n\n\n\n

A key argument, as the discipline remains under media scrutiny.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The FEI as a silent referee<\/h3>\n\n\n\n

One issue remains unresolved: approval of the format.<\/p>\n\n\n\n

At this stage, the proposed rules are under review by the FEI jumping committee. PJL leaders are hoping for a compromise by spring, or at the latest, autumn.<\/p>\n\n\n\n

Without institutional approval, a smooth launch will be hard to imagine.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Toward a war of circuits?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

No point pretending otherwise.<\/p>\n\n\n\n

With its resources, its lineup, and its storytelling, the PJL is entering into direct competition with the Global Champions Tour and Major League Show Jumping.<\/p>\n\n\n\n

Even if organizers talk about complementarity, the market has its limits.<\/p>\n\n\n\n

Too many circuits?
Or finally, real competition?<\/p>\n\n\n\n

The PJL is not just another league. It\u2019s a statement of intent\u2014a bid to reshape show jumping around a modern, profitable, media-driven model.<\/p>\n\n\n\n

The gamble is huge. So are the resources. The only question is whether, in 2027, the sport will follow\u2026 or resist this promised revolution.<\/p>\n\n\n\n

More information on the PJL here<\/a><\/p>\n\n\n\n

(Photos \u00a9 Daniel Benson\/Wieden+Kennedy London\/The Premier Jumping League)<\/p>","protected":false},"excerpt":{"rendered":"

Miami. Soleil, palmiers\u2026 et une bombe l\u00e2ch\u00e9e dans le paddock mondial. La Premier Jumping League (PJL) a officiellement vu le jour, port\u00e9e par Frank McCourt et une armada de d\u00e9cideurs et de cavaliers. Avec 300 millions de dollars garantis, seize \u00e9quipes et un casting XXL, la nouvelle ligue ne cache rien : elle veut s\u2019asseoir […]<\/p>\n","protected":false},"author":2,"featured_media":48471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nPJL : le grand saut ou le grand choc ? — So Horse<\/title>\n<meta name=\"description\" content=\"Le projet de la Premier Jumping League promet 300M$ et d\u00e9fie les autres circuits. 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