{"id":5397,"date":"2022-07-14T23:44:06","date_gmt":"2022-07-14T21:44:06","guid":{"rendered":"https:\/\/www.sohorse.eu\/news\/2022\/07\/14\/matthieu-gheysen-toujours-a-la-recherche-de-lexcellence\/"},"modified":"2025-11-26T21:17:05","modified_gmt":"2025-11-26T20:17:05","slug":"matthieu-gheysen-toujours-a-la-recherche-de-lexcellence","status":"publish","type":"post","link":"https:\/\/www.sohorse.eu\/en\/portraits-interviews\/2022\/07\/14\/matthieu-gheysen-toujours-a-la-recherche-de-lexcellence\/","title":{"rendered":"Matthieu Gheysen, toujours \u00e0 la recherche de l\u2019excellence"},"content":{"rendered":"<p><span lang=\"FR-BE\">Matthieu Gheysen est un visage bien connu dans le microcosme des organisateurs de concours. Lui qui a fait partie des \u00e9quipes des Masters de Bruxelles avant m\u00eame de rejoindre EEM pour lancer les Gucci Paris Masters puis de lancer cette folle aventure \u00e0 Hong-Kong, Los Angeles. Issu d\u2019un milieu compl\u00e8tement ext\u00e9rieur \u00e0 l\u2019\u00e9quitation, l\u2019homme a su prendre son envol lorsque les Longines Masters \u00e9taient \u00e0 leur apog\u00e9e pour se lancer de nouveaux d\u00e9fis apr\u00e8s plusieurs ann\u00e9es v\u00e9cues aux Etats-Unis avec sa famille pour l\u2019organisation des concours. Apr\u00e8s quelques projets en sous-traitance avec la famille Borl\u00e9e ou encore Jean-Michel Saive, Matthieu Gheysen est revenu avec un tout nouveau projet lanc\u00e9 par sa soci\u00e9t\u00e9 Cube Consulting\u00a0: Urban Sessions\u00a0! Un festival de sports urbains qui pour sa premi\u00e8re \u00e9dition accueillait ni plus, ni moins qu\u2019une \u00e9tape de coupe du monde de BMX Freestyle au parc Josaphat de Bruxelles. <\/span>  <\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Avec l\u2019exp\u00e9rience emmagasin\u00e9e dans l\u2019univers \u00e9questre, en conservant sa simplicit\u00e9 et sa gentillesse mais sans mettre de c\u00f4t\u00e9 ses ambitions, Matthieu Gheysen a su frapper un grand coup dans le microcosme de l\u2019organisation belge. <\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26bcde7.jpeg\" data-filename=\"20220701-BA3U7878.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26bdfd1.jpeg\" data-filename=\"20220701-BA3U7411.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26bf28d.jpeg\" data-filename=\"20220701-BA3U8011.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">\u00ab\u00a0C\u2019est un monde totalement diff\u00e9rent que celui de l\u2019\u00e9quitation. Il y a encore \u00e9norm\u00e9ment de choses \u00e0 faire d\u2019autant que c\u2019est un milieu qui n\u2019est pas encore structur\u00e9. Nous pouvons y amener notre savoir-faire car force est de constater que nous avons d\u00e9velopp\u00e9 une certaine expertise dans ce genre d\u2019organisation qui regroupent 200 collaborateurs avec un syst\u00e8me d\u2019accr\u00e9ditation particulier donnant l\u2019acc\u00e8s \u00e0 diff\u00e9rentes zones o\u00f9 il faut tenir compte des exigences des f\u00e9d\u00e9rations et des athl\u00e8tes. C&rsquo;est tr\u00e8s similaires \u00e0 ce que nous avions sur les Masters avec le m\u00eame nombre de personnes. Je suis arriv\u00e9 dans le milieu de l\u2019\u00e9quitation tr\u00e8s jeune mais j\u2019avais d\u00e9j\u00e0, gr\u00e2ce \u00e0 Andy Hancock pour qui je travaillais, plusieurs exp\u00e9riences dans l\u2019organisation d\u2019\u00e9v\u00e8nements professionnels de Golf et de Tennis avec la participation d\u2019athl\u00e8tes comme Guy Forget ou Henri Lecomte. Je n\u2019avais pas de connaissances pointues du milieu et j\u2019apportais une vision diff\u00e9rente mais j\u2019ai surtout beaucoup appris de ces diff\u00e9rentes exp\u00e9riences.\u00a0\u00bb<\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c0455.jpeg\" data-filename=\"20220701-BA3U7796.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c1370.jpeg\" data-filename=\"20220701-BA3U7825.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c1fe7.jpeg\" data-filename=\"20220701-BA3U6384.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Urban Session est ici un v\u00e9ritable nouveau d\u00e9fi avec un festival des sports urbains regroupant le BMX Freestyle, le skateboard, le parkour ou encore le breakdance alors que d\u2019autres sports pourraient encore s\u2019ajouter dans les prochaines \u00e9ditions. <\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c2d22.jpeg\" data-filename=\"20220701-BA3U7328.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c3719.jpeg\" data-filename=\"20220701-BA3U6760.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c4494.jpeg\" data-filename=\"20220701-BA3U7116.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">\u00ab\u00a0Ce sont des sports en effervescence et il \u00e9tait important de r\u00e9pondre au besoin des m\u00e9dias qui veulent rajeunir leur cible. On pointe souvent l\u2019\u00e9quitation du doigt par rapport \u00e0 son accessibilit\u00e9, ici il ne faut pas grand-chose pour faire du parkour qui pourrait \u00eatre en passe d\u2019\u00eatre pr\u00e9sent aux Jeux Olympiques de Los Angeles ou pour le breakdance qui sera l\u2019une des nouvelles disciplines de Jeux Olympiques de Paris. Ce sont des sports extr\u00eamement spectaculaires et j\u2019ai beau avoir observ\u00e9 les athl\u00e8tes du BMX Freestyle sur plusieurs \u00e9v\u00e8nements, je suis toujours aussi impressionn\u00e9 par ce qu\u2019ils arrivent \u00e0 faire avec un v\u00e9lo. Il est \u00e9vident qu\u2019accueillir une \u00e9tape de coupe du monde d\u00e8s la premi\u00e8re ann\u00e9e de notre \u00e9v\u00e8nement \u00e9tait une formidable opportunit\u00e9. Le sport de haut niveau, c\u2019est la cerise sur le g\u00e2teau et quand on voit aujourd\u2019hui les retours ultra-positifs que nous avons eu de nos partenaires qui r\u00e9clament eux-m\u00eames pour que l\u2019on continue \u00e0 collaborer ensemble les prochaines ann\u00e9es, c\u2019est une belle r\u00e9ussite. Nous avions esp\u00e9r\u00e9 avoir 25.000 spectateurs sur l\u2019ensemble du festival et finalement, nous en avons eu 29.000\u00a0! Pour une premi\u00e8re \u00e9dition, c\u2019est un succ\u00e8s fantastique. N\u00e9anmoins, c\u2019\u00e9tait tout aussi important pour nous d\u2019avoir \u00e9galement un village d\u2019initiation o\u00f9 les plus jeunes ont pu s\u2019essayer \u00e0 ces nouvelles disciplines. Nous souhaitons encore le d\u00e9velopper \u00e0 l\u2019avenir d\u2019autant que les retours ont \u00e9t\u00e9 l\u00e0 aussi \u00e0 la hauteur de nos esp\u00e9rances.\u00a0Je suis \u00e9videmment heureux aujourd\u2019hui que tout est termin\u00e9 car cela faisait 14-15 ans que je n\u2019avais plus organis\u00e9 d\u2019\u00e9v\u00e8nement en Belgique, c\u2019\u00e9tait d\u2019ailleurs mon premier \u00e9v\u00e8nement ext\u00e9rieur et je sais que mon nom \u00e9tait une inconnue pour beaucoup et a parfois suscit\u00e9 le doute pour un \u00e9v\u00e8nement d\u2019une telle ampleur mais nous avons pu montrer aujourd\u2019hui que nous pouvions \u00eatre un partenaire fiable et c\u2019\u00e9tait pour nous l\u2019objectif n\u00b01. Nous voulons absolument garder ce concept de de festival et de promotion du sport. L\u2019int\u00e9r\u00eat des sports est vraiment familial ce qui est tr\u00e8s diff\u00e9rent de l\u2019\u00e9quitation car cela permet ici pour les partenaires de toucher un public tr\u00e8s jeune. C\u2019\u00e9tait important pour nous que notre \u00e9v\u00e8nement soit diffus\u00e9 sur des chaines telles que la RTBF et Eurosport \u2026 qui ont d\u00e9j\u00e0 annonc\u00e9 vouloir augmenter leur diffusion l\u2019an prochain o\u00f9 le BMX Freestyle sera une qualificative pour les Jeux Olympiques de Paris\u00a0! Ce genre de choses va nous permettre d\u2019augmenter encore de deux crans le niveau de l\u2019\u00e9v\u00e8nement. Ce sont vraiment les sports du futur et nous voulons avant tout p\u00e9renniser l\u2019\u00e9v\u00e8nement. Nous sommes d\u00e9j\u00e0 pr\u00eats pour organiser la seconde \u00e9dition qui se d\u00e9roulera du 6 au 9 juillet 2023.\u00a0\u00bb <\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c4eb5.jpeg\" data-filename=\"20220701-BA3U7561.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c553d.jpeg\" data-filename=\"20220701-BA3U6370.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c5ab8.jpeg\" data-filename=\"20220701-BA3U7364.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;width: 1000px;\" data-src=\"https:\/\/www.sohorse.eu\/wp-content\/uploads\/2024\/03\/1_61_62d08e26c5f97.jpeg\" data-filename=\"20220701-BA3U7441.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span lang=\"FR-BE\"><br \/><\/span><\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Matthieu Gheysen est un visage bien connu dans le microcosme des organisateurs de concours. Lui qui a fait partie des \u00e9quipes des Masters de Bruxelles avant m\u00eame de rejoindre EEM pour lancer les Gucci Paris Masters puis de lancer cette folle aventure \u00e0 Hong-Kong, Los Angeles. Issu d\u2019un milieu compl\u00e8tement ext\u00e9rieur \u00e0 l\u2019\u00e9quitation, l\u2019homme a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portraits-interviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matthieu Gheysen, toujours \u00e0 la recherche de l\u2019excellence &#8212; So Horse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sohorse.eu\/en\/portraits-interviews\/2022\/07\/14\/matthieu-gheysen-toujours-a-la-recherche-de-lexcellence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthieu Gheysen, toujours \u00e0 la recherche de l\u2019excellence &#8212; So Horse\" \/>\n<meta property=\"og:description\" content=\"Matthieu Gheysen est un visage bien connu dans le microcosme des organisateurs de concours. Lui qui a fait partie des \u00e9quipes des Masters de Bruxelles avant m\u00eame de rejoindre EEM pour lancer les Gucci Paris Masters puis de lancer cette folle aventure \u00e0 Hong-Kong, Los Angeles. 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